Joseph Goebbels
Paul Joseph Goebbels was a German Nazi politician and Reich Minister of Propaganda of Nazi Germany from 1933 to 1945. He was one of Adolf Hitler's closest and most devoted associates, and was known for his skills in public speaking and his deeply virulent antisemitism, which was evident in his publicly voiced views.
Joseph Goebbels insisted "all effective propaganda must be limited to a very few points and must harp on these in slogans until the last member of the public understands."
Nazi fascism created one streamlined, overarching lie ... the Nazis built an ideology on the notion that Germany's defeat in World War I could be reversed by purging the German population of those purportedly responsible.
- “What does Christianity mean today? National Socialism is a religion. All we lack is a religious genius capable of uprooting outmoded religious practices and putting new ones in their place. We lack traditions and ritual. One day soon National Socialism will be the religion of all Germans. My Party is my church, and I believe I serve the Lord best if I do his will, and liberate my oppressed people from the fetters of slavery. That is my gospel.”
- "We do not want to be a movement of a few straw brains, but rather a movement that can conquer the broad masses. Propaganda should be popular, not intellectually pleasing. It is not the task of propaganda to discover intellectual truths.”
"Think of the press as a great key board on which the government can play. Argument must be crude, clear and forcible, and appeal to emotions and instincts, not the intellect. It is most effective when those being manipulated are confident they are acting on their own will. Let me control the media and I will turn any nation into a herd of pigs." - Joseph Goebbels, 1937
“It would not be impossible to prove with sufficient repetition and a psychological understanding of the people concerned that a square is in fact a circle. They are mere words, and words can be molded until they clothe ideas and disguise.” ― Joseph Goebbels
- “All this was inspired by the principle – which is quite true within itself – that in the big lie there is always a certain force of credibility; because the broad masses of a nation are always more easily corrupted in the deeper strata of their emotional nature than consciously or voluntarily; and thus in the primitive simplicity of their minds they more readily fall victims to the big lie than the small lie, since they themselves often tell small lies in little matters but would be ashamed to resort to large-scale falsehoods.”
- “It would never come into their heads to fabricate colossal untruths, and they would not believe others could have the impudence to distort the truth so infamously. Even though the facts which prove this to be so may be brought clearly to their minds, they will still doubt and waver and will continue to think there may be some other explanation. For the grossly impudent lie always leaves traces behind it, even after it has been nailed down, a fact which is known to all expert liars in this world and to all who conspire together in the art of lying.” — Adolf Hitler, Mein Kampf, vol. I, ch. X